News & Blogs

National Pumpkin Day is October 26th

Capitalize on the Pumpkin Flavor Craze this Fall

Fall is here - the time of the year when people go crazy over everything pumpkin-flavored, including pumpkin spice lattes, pumpkin-flavored cereal and pumpkin pie. It's the perfect time to take advantage of your customers' seasonal...

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National Waffle Day 2018

Celebrate National Waffle Day with Profitable Promotions

Friday August 24th is National Waffle Day, and the perfect time to treat your guests to Heartland's Signature Waffle Mixes. Serve our one-of-a-kind waffles with a variety of combinatons including sweet, savory and everything in-between…

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4th of July Pancakes

Join the Parade this Fourth of July

Open up your restaurant doors this Fourth of July prepared to show off your festive decorations and patriotic menu offerings for all of your guests to admire. But don't fall victim to commonplace advertising. Be sure to stand out…

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MDW Pancakes

Spruce Up Your Menu this Memorial Day Weekend

Memorial Day Weekend is the unofficial start of summer and the perfect time to introduce fun updates to your location's menu. Show your customers what your summer menu is all about with slight variations to your traditional items…

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Waffle Sticks

Millennials Make Their Mark on Meal Time

Millennials are impacting nearly everything they touch, so it’s no surprise to see that this generation – which comprises about 22 percent of the U.S. population – is changing the food landscape as well. Technomic conducted a consumer survey and looked at what lessons those of us in the food service…

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Hometown Waffles

Hometown waffle maker hasn’t forgotten its roots

Westwood, Kan. – Barbecue? Sure. But waffles? As it turns out, Kansas City is exporting more than just one food tradition around the country. Heartland Waffles, located in Westwood, is one of only two companies nationwide providing a full-service waffle program to hotels, restaurants, universities a…

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Campus Dining

Colleges Cook Up a Fresh Take on Campus Dining

When I think back to my undergrad days, my college cafeteria offered only limited choices at meal time. And the window of availability for those meager food options was incredibly small. If I happened to be stuck in class when the dining hall closed, I didn’t get to eat lunch that day. Thankfully, t…

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Heart-Shaped Waffles

Make this Valentine's Day Special with HEARTland

Is love on your location’s menu this Valentine’s Day? Increase your sales and customer satisfaction with Heartland Waffles and Pancakes this month with fun, flavorful Valentine’s Day themed offerings. Valentine’s Day just happens to be one of the most lucrative…

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Waffle Cravings

Cater to your customers’ cold-weather cravings

Some of the seasonal changes in our cravings are simple habit or tradition, but it turns out there’s also a physiological aspect in play. As the days get shorter (and the sun becomes scarcer), we often turn toward those foods and beverages that make us feel good—that compensate for what we’re not ge…

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Holiday Waffles

A Winter Waffle Wonderland

‘Tis the season to satisfy your guests’ cravings for rich comfort foods When winter approached in centuries past, our ancestors would load up with extra calories, preparing their bodies to endure the impending onslaught of cold weather. While we no longer can use the forecast as an excuse for our wi…

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Dessert Waffles

Waffles are redefining decadent desserts

For most of us, certain foods and beverages are inextricably tied to a certain time of the day: a bowl of cereal, cheeseburger, Chinese stir fry. But who made those decisions? Why isn’t fettuccine alfredo next to the Denver omelet on the breakfast menu? Many of our traditions come from centuries of…

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Bubble Waffles

Have you met the bubble waffle?

Sure, the waffle has been around for centuries, but there’s always room for innovation. Last month on a trip to Toronto, I encountered a mall vendor who consistently has lines of people awaiting this treat. The delicious smell hit my nose before I even discovered what was drawing the crowd. What…

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Waffles Made in USA

Ingenuity (and Waffles) are Made in the USA

I always look forward to reading about the winners of the Smithsonian Magazine’s American Ingenuity Awards every year. The publication highlights the thinkers and dreamers – everyone from rock stars, Nobel laureates and civil right icons – that make this country (in my opinion) the best in the world…

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Waffes are More Cost Effective

A Breakfast That Won’t Break the Bank

They say breakfast is the most important meal of the day, and perhaps our culture is taking this conventional wisdom to heart more than ever. In fact, Forbes recently predicted that new breakfast concepts will be one of the…

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Chicken and Waffles

A Southern Classic: Chicken & Waffles

When you hear the word “waffle,” what comes to mind? Breakfast? Syrup? Eggs and bacon? It’s true. Waffles are usually reserved for a sweet morning treat and rarely make an appearance after brunch. But these morning treats can a…

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Gluten Free Waffles

Gluten-Free but Flavor-Rich: All of your students deserve a treat

The gluten-free trend is growing! According to a survey from the NPD Group, a staggering 30 percent of the population is interested in avoiding or cutting down on gluten in their diets…

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Strawberry and Cream Waffle

Treat Your Guests to a Better Breakfast

The superior hospitality in the hotel industry is due to hotel staff's strong sense of committment to guests. Hotel staff's responsibility is to bring the comforts of home to each guest’s experience through...

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