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Have you met the bubble waffle?

July 17, 2017 | Blog | Mark Truitt

   Sure, the waffle has been around for centuries, but there’s always room for innovation. Last month on a trip to Toronto, I encountered a mall vendor who consistently has lines of people awaiting this treat. The delicious smell hit my nose before I even discovered what was drawing the crowd. What…

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Made in the USA

Ingenuity (and Waffles) are Made in the USA

June 29, 2017 | Blog | Mark Truitt

I always look forward to reading about the winners of the Smithsonian Magazine’s American Ingenuity Awards every year. The publication highlights the thinkers and dreamers – everyone from rock stars, Nobel laureates and civil right icons – that make this country (in my opinion) the best in the world…

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Hotels and restaurants increase ROI on lower-cost breakfast item

June 15, 2017 | News | Mark Truitt

  Kansas City, MO – While offering novel breakfast items to customers can bring a high return on investment, breakfast doesn’t have to break the bank. Classic items like waffles can provide a luxury breakfast at a relatively low cost, and the hotel and restaurant industries can respond to this…

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A Breakfast That Won’t Break the Bank

May 25, 2017 | Blog | Mark Truitt

When you hear the word “waffle,” what comes to mind? Breakfast? Syrup? Eggs and bacon? It’s true. Waffles are usually reserved for a sweet morning treat and rarely make an appearance after brunch. But these morning treats can a…

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Waffles: Not Just for Breakfast

April 24, 2017 | Feature, News | Mark Truitt

When you hear the word “waffle,” what comes to mind? Breakfast? Syrup? Eggs and bacon? It’s true. Waffles are usually reserved for a sweet morning treat and rarely make an appearance after brunch. But these morning treats can a…

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Gluten-Free but Flavor-Rich: All of your students deserve a treat

March 31, 2017 | Feature, News | Mark Truitt

The gluten-free trend is growing! According to a survey from the NPD Group, a staggering 30 percent of the population is interested in avoiding or cutting down on gluten in their diets…

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Treat Your Guests to a Better Breakfast

March 15, 2017 | Feature, News | Mark Truitt

Waffles were always a treat growing up. My mom would get out the shiny chrome waffle iron and mix up some batter while I watched cartoons. Then she’d set the waffle on my plate and I’d pour the syrup with a meticulous…

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