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Colleges Cook Up a Fresh Take on Campus Dining

September 20, 2017 | Blog | Mark Truitt

When I think back to my undergrad days, my college cafeteria offered only limited choices at meal time. And the window of availability for those meager food options was incredibly small. If I happened to be stuck in class when the dining hall closed, I didn’t get to eat lunch that day. Thankfully, t…

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Hometown waffle maker hasn’t forgotten its roots

September 15, 2017 | News | Mark Truitt

Westwood, Kan. – Barbecue? Sure. But waffles? As it turns out, Kansas City is exporting more than just one food tradition around the country. Heartland Waffles, located in Westwood, is one of only two companies nationwide providing a full-service waffle program to hotels, restaurants, universities a…

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Waffles are redefining decadent desserts

August 7, 2017 | Blog | Mark Truitt

For most of us, certain foods and beverages are inextricably tied to a certain time of the day: a bowl of cereal, cheeseburger, Chinese stir fry. But who made those decisions? Why isn’t fettuccine alfredo next to the Denver omelet on the breakfast menu? Many of our traditions come from centuries of…

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Universities accommodate all students without sacrificing taste

July 27, 2017 | News | Mark Truitt

Westwood, Kan. – College brings students of all backgrounds together in one place, which means satisfying the complexity of their dietary needs can be challenging. And according to a survey from the NPD Group, a staggering 30 percent of the population is interested in avoiding or cutting down on glu…

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Have you met the bubble waffle?

July 17, 2017 | Blog | Mark Truitt

   Sure, the waffle has been around for centuries, but there’s always room for innovation. Last month on a trip to Toronto, I encountered a mall vendor who consistently has lines of people awaiting this treat. The delicious smell hit my nose before I even discovered what was drawing the crowd. What…

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Made in the USA

Ingenuity (and Waffles) are Made in the USA

June 29, 2017 | Blog | Mark Truitt

I always look forward to reading about the winners of the Smithsonian Magazine’s American Ingenuity Awards every year. The publication highlights the thinkers and dreamers – everyone from rock stars, Nobel laureates and civil right icons – that make this country (in my opinion) the best in the world…

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Hotels and restaurants increase ROI on lower-cost breakfast item

June 15, 2017 | News | Mark Truitt

Kansas City, MO – While offering novel breakfast items to customers can bring a high return on investment, breakfast doesn’t have to break the bank. Classic items like waffles can provide a luxury breakfast at a relatively low cost, and the hotel and restaurant industries can respond to this shiftin…

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A Breakfast That Won’t Break the Bank

May 25, 2017 | Blog | Mark Truitt

When you hear the word “waffle,” what comes to mind? Breakfast? Syrup? Eggs and bacon? It’s true. Waffles are usually reserved for a sweet morning treat and rarely make an appearance after brunch. But these morning treats can a…

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Waffles: Not Just for Breakfast

April 24, 2017 | Feature, News | Mark Truitt

When you hear the word “waffle,” what comes to mind? Breakfast? Syrup? Eggs and bacon? It’s true. Waffles are usually reserved for a sweet morning treat and rarely make an appearance after brunch. But these morning treats can a…

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Gluten-Free but Flavor-Rich: All of your students deserve a treat

March 31, 2017 | Feature, News | Mark Truitt

The gluten-free trend is growing! According to a survey from the NPD Group, a staggering 30 percent of the population is interested in avoiding or cutting down on gluten in their diets…

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Treat Your Guests to a Better Breakfast

March 15, 2017 | Feature, News | Mark Truitt

Waffles were always a treat growing up. My mom would get out the shiny chrome waffle iron and mix up some batter while I watched cartoons. Then she’d set the waffle on my plate and I’d pour the syrup with a meticulous…

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