Hotels and restaurants increase ROI on lower-cost breakfast item
June 15, 2017 | by Heartland Waffles
Kansas City, MO – While offering novel breakfast items to customers can bring a high return on investment, breakfast doesn’t have to break the bank. Classic items like waffles can provide a luxury breakfast at a relatively low cost, and the hotel and restaurant industries can respond to this shifting market in strategic ways.
In a side-by-side comparison, waffles are one of the lowest-cost breakfast items for hotels and restaurants, averaging less than 36 cents each, compared with a frozen cheese omelet, which averages more than double at 78 cents:
For the hospitality market, that kind of cost savings can make a real difference, as hotels seek to create that superior experience for their guests that’s vital to drawing new customers and building loyalty. Because a large majority of travelers view free breakfast as a huge factor in deciding where to stay, the quality and variety of that free breakfast can play a large role in satisfaction rates. Plus, stocking low-maintenance breakfast items, like make-your-own waffles, cuts down on staffing needs.
For restaurants, many are finding breakfast to be a profitable addition to their menus, especially as breakfast visitors at restaurants are growing by large numbers. Breakfast items like waffles offer a gourmet dish and a high profit margin. While the cost of other breakfast staples like eggs, bacon and fresh fruits may fluctuate depending on market values, the cost of making a waffle remains relatively inexpensive.
About Heartland Waffles
Founded in 1986, Heartland Waffles is a waffle service company headquartered in the Midwest, providing full-service programs to hotels, restaurants, universities and other fresh-meal establishments across North America. Our waffle bakers and waffle mixes are created to ensure a great experience for your customers and a more profitable product for you. Our company, our bakers and our mixes are proud to be made in the U.S.A. Learn more at heartlandwaffles.com.